Data Analytics
We analyze data by using statistical tools and techniques and present them in a meaningful way in the form of dynamic reports and dashboards. Our knowledge base, unique analytical frameworks and well tested methodologies allows us to efficiently extract intelligence from data and transform it into actionable insights which enable smart decisions. Our work is very focused on end business goals, is highly prescriptive, and is able to respond to unstructured business needs. We are expert at:
Marketing Analytics
Consumer Analytics
Sales Analytics
Operations and Supply Chain Management
Data Collection
We follow a systematic approach to gather & measure information from a variety of sources to get a complete and accurate picture of an area of interest. Data collection helps in collecting information about customers, competitors and other market factors. It helps companies in planning a strategy to expand their business and launch their products and services in new markets. Data collection involves collection of qualitative as well as quantitative data. Methods we follow for data collection:
Online Data Collection
Telephonic Interviewing
CATI
Focus Group Discusssion
Face To Face Interviewing
Market Intelligence
Global market dynamics has completely altered the way business is conducted in the present day context in the fiercely competitive environment. Knowledge of market place or area of operation has become, singly the most important factor whether it is business for profit, Government or nonprofit making non-government organization. Market intelligence is a critical success factor in new product introduction, market entry or expansion, and improving business capabilities. Market intelligence is timely information that is relevant to marketing and operations including areas such as innovation, product development, distribution, promotion, pricing, sales and production. We help organizations turn information into intelligence for making better business decisions. We construct a comprehensive outlook on the consumer, in order to minimize investment risks by detecting threats and early market trends. Our comprehensive team for Market intelligence works on the principle of rationalized value proposition to the client in order to optimize:
Correctness of information
Depth of research & its analysis
Cost of out-sourcing
Successful decision making
Survey Programming
Our team of advanced survey programmers can handle projects of all sizes and complexity and offer great turnaround speeds without compromising survey and data quality. We maintain the highest levels of quality in back-end end coding, assigning quota and logic. We streamline the data collection and reporting process. We help out client reach out to the target audience at the right time, with the right questions. We support multi-lingual surveys. Our programmers have several years of programming experience in using Java script, .Net, and Flash. We are proficient in the use of the below tools:
ConfirmIT
Qualtrics
Survey Monkey
Kinesis
Survey Gizmo
Zoomerang
Our Team
Arunabh Ghosh
Founder & Chief Mentor
Arunabh has more than 30 years experience in managing businesses and technology resources for Defense, Space, Telecom & Metal industry sectors including 10 years as Chief Executive of an Indian company in the business of design, development, and manufacturing of precision engineering and communication technology products.
His long exposures to research and study of new businesses and geographies have enabled him to spear-head major business research in wide ranging fields.
Abhik Ghosh
Director
Abhik is a professional with experience in diverse functions like Risk Management, Credit Underwriting and Sales & Marketing. He has worked in esteemed global organizations such as Wayfair, Amazon, GE Commercial Finance, GE Capital, Philips and JWT.
He brings with himself a deep understanding of customer mindsets and behavioral patterns. He enjoys studying how demographical and sociological levers are manifested in buying behavior of customers.
Abhik holds an MBA from INSEAD and an undergraduate degree in Computer Science.
Rupam Gupta
Head Operations
Rupam has an overall experience of 21 years managing Customers’ & Clients’ expectations through effective Team and Operations Management. He has worked in leading organizations such as Evalueserve, Honeywell, Wipro and TNS, prior to joining AGKT in 2012.
He has extensive experience in leading & managing operations of both Qualitative as well as Quantitative full service & data collection projects.
Case Studies
Project overview : Our client is a leading Energy company wanted to reduce the energy cost for the industrial and tertiary sectors, as well as to mitigate the energy sectors impact on the local and the global environment.
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Work approach : The project team facilitated 100 interviews with Admin Professionals and Business Managers across USA. The average length of the interview was 25 minutes.
Project overview : Our client wanted to conduct a study in USA to identify and understand the organization’s renewable energy needs and energy efficiency financing needs.
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Work approach : The team conducted online surveys with around 200 business leaders across different organizations. The interviews were approximately 20 minutes in length.
Project overview : Our client was a leading knowledge services company and wanted us to conduct a study on the business & supply chain challenges faced by a Singapore based high tech & electronics companies who move components and/or finished goods in & out of the country in support of their global supply chain operations.
Work approach : The team interviewed 50 Key Managers & above with a logistics or distribution roles working with companies based in Singapore to gather their insights.
Project overview : The client was a leading Audit & Advisory firm and wanted to conduct this annual study to understand current trends in the automotive industry in APAC.
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Work approach : The team interviewed more than 60 top executives (Director level & 1-level down) from leading automotive manufacturers & Tier-1/Tier-2 suppliers based out of India, China, Japan and South Korea. The interview length was around 30 minutes.
Project overview : Our client was a leading Research & Consulting company based out of UK. They were conducting a research study to understand how SME’s (Small and Medium Businesses) in India, Bangladesh and Sri Lanka perceive the future of international business growth.
Work approach : The project team interviewed 150 Business Managers across the 3 markets. The interviews were conducted on the phone and were 15 minutes in duration.
Project overview : A leading provider of Extended Enterprise Collaboration Solutions wanted us to gather views on VDR (virtual data room) applications in order to develop an efficient & more secure data sharing platform.
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Work approach : The project team facilitated 100 telephonic interviews with Director level executives based out of India, China and Singapore. The average length of the interview was 15 minutes.
AGKnowledgeTech 